Community power is an idea and a movement which believes local communities have a right to much greater influence over the plans, decisions and services that affect their lives.
It seeks to shift economic policy towards supporting smaller, local businesses and sticky wealth’ that stays within the community. New Local works with councils and NHS Trusts to help bring this community paradigm to life.
Invest in Local SEO
In a world that increasingly relies on local businesses for goods and services, investing in local SEO is essential to any business. Moreover, local SEO is especially important for small businesses that depend on walk-in traffic to grow and thrive.
Kansas City SEO experts at JetRank offer comprehensive SEO consultation services, prioritizing thorough website audits over quick promises, ensuring sustainable first-page rankings.
The primary benefit of local SEO is that it puts your brand in front of users who are looking for your products and services. Unlike general search, local searches are usually very specific, such as ‘Italian restaurant near me’ or ‘emergency plumber in [city].’ This high visibility leads to increased website clicks, phone calls, and, eventually, sales at your physical location.
To boost your local SEO efforts, it’s important to make sure that your NAP (name, address, phone number) information is accurate and consistent across all platforms. There are a variety of tools that can help you with this, such as SEMrush and Growthbar.
In addition, creating quality content that includes relevant keywords and a review section can also help you rank higher in local search results.
Create a Local Presence
Community power is the growing idea that local communities have a right to much greater influence over the plans, decisions and services that affect their lives.
This is because having influence over decisions that impact you directly is a core democratic ideal and because communities often have a better insight into their own needs than those who govern from the outside.
This is a particularly important observation in the face of global challenges like the Covid pandemic and the environmental crisis which highlight the need for strong, active communities to respond to these crises and create wider resilience. New Local is committed to promoting community power.
Engage with Your Community
The community is the heart of any online business. It is where your customers and potential customers interact with each other and share information about their experiences with your product or service. It is also where you can find feedback and ideas to improve your business.
To get the most out of your community, it is important to engage with them and provide them with valuable content. To do this, you should create multiple touch points for community engagement. This includes social media, blog posts and newsletters. It is also important to keep in mind that people don’t engage on just one platform.
Identifying the overall purpose of your community engagement will help you set clear objectives for how you plan to work with stakeholders and communities. It will also ensure that everyone is working towards the same goal.
For example, those with limited internet access may not be able to participate in an online forum, whilst face-to-face events or public exhibitions will need to consider transport availability and venue accessibility.
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Use Social Media
Investing in local online marketing tactics is only half the battle. You must also get involved with the community. This can be done through events, sponsorships, and volunteer efforts.
Enlisting your business in Google My Business is an important step to take for local online marketing, as it will help search engine bots better understand what your company has to offer. A well-designed website is crucial for retaining leads and attracting new ones. It’s also important to make your site mobile-friendly.
Running social media ads on Facebook and Instagram is an effective way to promote your business to a local audience. You can also reach out to influencers on these platforms, who can recommend your products and services to their followers.
Finally, handing out branded swag like tote bags, umbrellas, and pens is a great way to get your business’s name out there. This could be especially helpful for businesses that cater to a niche audience.
